FIDEL PEñA
Fidel Peña is a UI Designer, Creative Marketer and Infographic Enthusiast cycling and eating his way through New York City.
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DJ Guide

"Play something good!"

This is a request most DJ's will get and forever wonder how to fulfill it. Being eager to appease crowds on a weekly basis, I strived to better understand nightlife trends and the psyche of today's nightclub reveler. So I developed a social media strategy to engage with the audience of an increasingly competitive industry, offering a point of difference and fresh take on self-promotion.

DJ Guide is an ongoing satirical magazine distributed on social media channels since March 2015. It facilitates the promotion of weekly gigs and the social commentary of a nightlife observer, often highlighting contentious issues within the entertainment industry. As you'll see in the selection of issues below, it always ran with an outrageous cover story.

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