FIDEL PEñA
Fidel Peña is a UI Designer, Creative Marketer and Infographic Enthusiast cycling and eating his way through New York City.
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Seinstore

Since my early teens I have been fascinated by the aesthetic of 1980's advertising. The still life compositions and sentimental sales pitches in SkyMall catalogues and MAD magazines were alluring, entertaining, and inspired me to pursue graphic design as a career.

In 2014 I embarked on my first eCommerce project, capitalizing on an emerging social media trend. I designed a series of lapel pins with pop culture references and produced advertisements with a vintage aesthetic.

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