Fidel Peña is a UI Designer, Creative Marketer and Infographic Enthusiast cycling and eating his way through New York City.

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A full-page spread. Dense copy. Confident serifs.

An idea you didn’t know you needed,
now impossible to ignore.

I’m a Graphic Artist and Branding Strategist with a penchant for vintage advertising and persuasive storytelling. My work draws from over a decade spent designing for food, culture, and entertainment; industries that reward both appetite and attention.

I believe in optimistic, socially conscious design that lingers. Nostalgia is my entry point; memorability is the goal. Whether crafting brand activations, event media, or CTA marketing, I approach each project with the understanding that good design doesn’t interrupt - it invites.

Currently based in New York City, I freelance for a range of clients, install immersive event sets with Wizard Studios, and DJ on weekends. Performing for live audiences keeps me fluent in cultural shifts, trends, and human response—insight that feeds directly into my marketing strategy and creative execution.